west-end-garage-skoda-uk-challenge-team.jpg

West End Garage Skoda Celebrates National Success at the Skoda UK Challenge

West End Garage Skoda is proud to celebrate outstanding success at the prestigious Skoda UK Challenge, with four team members achieving Top 5 positions nationally in their respective categories. The achievement highlights the expertise, dedication and customer focus across the West End Garage Skoda team.

The Skoda UK Challenge is one of the brand’s most respected development programmes, designed to recognise excellence across the Skoda retailer network. Participants are tested on a range of disciplines including product knowledge, technical expertise, aftersales service and customer experience.

Skoda UK Challenge Success team pic feb26

h2>Top 5 National Achievements

Representing West End Garage Skoda, four colleagues delivered exceptional performances to secure Top 5 finishes at a national level.

  • Kenny Wintersgill – Sales Manager, West End Garage Skoda Stirling
  • Craig Honeyman – Aftersales Manager, West End Garage Skoda Stirling
  • Bradley Allen – Sales Executive, West End Garage Skoda Edinburgh
  • James Elsby – Parts Manager, West End Garage Skoda Edinburgh



Each colleague demonstrated exceptional knowledge, professionalism and commitment throughout the competition, representing West End Garage Skoda with distinction among retailers across the UK.

Skoda UK Challenge Success team pic feb26

The team are pictured at the UK Final alongside Phil Taylor, Head of Network Sales, and Tracey Taylor, Network People Business Partner, marking the occasion at the National Learning Centre.

We congratulate Kenny Wintersgill, Craig Honeyman, Bradley Allen and James Elsby on their achievements and wish Craig every success as he prepares to represent both West End Garage and Skoda UK on the world stage.

Škoda UK Category Winner: Craig Honeyman

A special highlight of the event saw Craig Honeyman, Aftersales Manager at West End Garage Skoda Stirling, crowned UK Category Winner in Aftersales.

A special highlight of the event saw Craig Honeyman crowned UK Category Winner in Aftersales, securing his place at the Škoda World Finals later this year in Krakow, where he will represent the UK against international finalists.

This level of national recognition reflects the knowledge, professionalism and dedication across our Sales, Aftersales and Parts teams, and highlights the continued investment West End Garage makes in training and development across its Skoda dealerships in Edinburgh, Stirling and Dunfermline.

What is the Skoda UK Challenge?

The Skoda UK Challenge is a national development programme designed to recognise the top-performing professionals across the Skoda retailer network in the UK. Participants are tested on technical knowledge, product expertise and customer service.

Which West End Garage team members achieved Top 5 positions?

Kenny Wintersgill, Craig Honeyman, Bradley Allen and James Elsby all achieved Top 5 positions nationally in their respective categories at the Skoda UK Challenge.

Where are West End Garage Skoda dealerships located?

West End Garage Skoda operates authorised Skoda dealerships in Edinburgh, Stirling and Dunfermline, supporting customers across Scotland with new cars, servicing and Motability vehicles.

What services does West End Garage Skoda provide?

West End Garage Skoda offers new Skoda cars, approved used vehicles, servicing, genuine Skoda parts, finance options and Motability support across its dealership locations.